Nedbank IMC Series: Craig Shapiro on Protecting Creativity in Marketing

In a landscape where creativity is currency, Craig Shapiro is the legal strategist ensuring your ideas stay yours. As an intellectual property expert at ENS, Craig has helped protect some of the continent’s boldest marketing innovations. At Nedbank IMC 2025, he’ll shine a light on the IP pitfalls marketers often miss, the behind-the-scenes battles that define high-stakes legal work, and why the future of brand success depends on closer collaboration between marketing and legal teams.

Listen to the full interview with Craig Shapiro down below and get the inside scoop.