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The Unity Cup will be making its return this summer for the first time in over 20 years. The tournament will happen in West London’s Gtec stadium. Integral (www.IntegralSande.com), Africa’s leading innovative sports management and marketing company, has been appointed as the exclusive hospitality sales and management agent for the resurging competition. The Unity Cup was launched in 2002 with the iconic clash between Nigeria and Jamaica and has now […]

Merck Foundation (www.Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany, marks 'World Art Day 2025' through their Pan African 'Art and Fashion with Purpose' Community, established by Senator Dr. Rasha Kelej, CEO of Merck Foundation. Through this dynamic community, Dr. Kelej continues to raise awareness on critical health and social issues while empowering artists across Africa and beyond to use their creativity as a powerful tool for advocacy, education, and […]

TikTok (www.TikTok.com) hosted its second Annual Africa Safer Internet Summit in Cape Town, South Africa, bringing together government officials, regulators, and industry leaders from across Sub-Saharan Africa. Delegates from South Africa, Nigeria, Ethiopia, Cameroon, Cote d'Ivoire, Kenya, and other countries convened to discuss critical issues on online safety, content moderation, and digital policy development. The Summit underscores TikTok’s ongoing efforts to prioritise user safety in Africa while fostering an open […]

Lagos is set to welcome top music business leaders, celebrities, business executives, and creative industry professionals from around the world as All Africa Music Awards, AFRIMA (https://AFRIMA.org/), partners with bridgeAfric, and UNESCO to host the Showbiz101 Global Workshop and Music Creation Camp. The event, scheduled to take place from March 26th to 29th, 2025 aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and […]

As the world celebrates International Women’s Day this month, the film and television industry is revealing itself as a powerful arena of gender transformation, and a highly effected vehicle for empowering women. This especially the case in Africa, where women occupy several leadership roles in the industry.    These roles are pivotal, as they set the tone for the sector at large, influencing the content being created, as well as […]

In a move to safeguard Ethiopia's cultural heritage and bolster its creative economy, the Ethiopian Ministry of Culture and Sport (MOCS), the Ethiopian Intellectual Property Authority (EIPA), and MultiChoice Africa Holdings B.V. (MAH) (www.MultiChoice.com) today announced the signing of a landmark Memorandum of Understanding (MoU). This agreement aims to collaboratively combat piracy and enhance the protection of intellectual property rights in Ethiopia.  The MOCS is dedicated to promoting and preserving […]

Cultural Creators from three of South Africa’s neighbouring countries feature in KFC (https://Global.KFC.com) Streetwise’s new Original Feeds Original campaign, which celebrates the inspiration that feeds creativity. Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and the Botswana Metalheads feature in the campaign’s epic TV commercial (https://apo-opa.co/41przaO), which stars Khuli Chana, Blxckie and 25K. The commercial’s soundtrack https://apo-opa.co/4ks07ll is a new song, the Originals Anthem, written and recorded by the rappers. “Just as […]

Cultural Creators from three of South Africa’s neighbouring countries feature in KFC Streetwise’s (https://Global.KFC.com/) new Original Feeds Original campaign, which celebrates the inspiration that feeds creativity. Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and the Botswana Metalheads feature in the campaign’s epic TV commercial (https://apo-opa.co/43najWe), which stars Khuli Chana, Blxckie and 25K. The commercial’s soundtrack (https://apo-opa.co/4irtnad) is a new song, the Originals Anthem, written and recorded by […]

As governments across the MEA region are investing heavily to develop world-class tourism and entertainment infrastructure as part of their economic diversification strategies, the leisure and entertainment industry is experiencing a period of boom in the post-pandemic era. Driving growth for the industry are family entertainment centres (FECs) and theme parks, which are expected to record a compound annual growth rate (CAGR) of over 10% in the coming years, indicates […]