JELLY BEAN CHALLENGE

Entertainment

Ensuring African viewers get the content they need (By Tracy-Ann van Rooyen)

By Tracy-Ann van Rooyen, Executive Head of Content, Showmax.  Content users today are living in a multi-platform world, constantly accessing information, entertainment and communication. The content they access shapes their worldview, and to a large extent, their perception of reality. The strategies that content providers consider starts with a deep understanding of […]

todayAugust 27, 2025 4